Instructions: To send this press release to your local media, copy the text below onto your shop’s letterhead. Fill in information where you see (ALL CAPS) below. Feel free to add your own quotes and your own unique tips and advice. Consider addressing it to a high-profile woman at the news outlet, such as a TV news anchor along with the producer or editor. Consider delivering the press release with a small floral gift and/or a voucher for them to place an order from you to send a Women’s Day gift to their hero. For your local TV morning show, offer to come in to the studio for a segment on suggested Women’s Day arrangements. For Women’s Day promotional ideas and materials, see safnow.org/WomensDay.
FOR IMMEDIATE RELEASE
(DATE)
CONTACT: (YOUR NAME)
(PHONE NUMBER)
(EMAIL ADDRESS)
Ideas for Celebrating Women’s Day, March 8
(YOUR CITY AND STATE) – Women’s Day, observed annually on March 8, is a time to express respect, appreciation and love and to celebrate achievements. It is a time to recognize the amazingly influential women throughout history and today – from business to politics to athletics to philanthropy to celebrity. And to celebrate the amazing women we interact with on a daily basis. Around the world, many people give flowers and other small gifts to their mothers, wives, grandmothers and daughters, as well as coworkers, teachers and friends in recognition of Women’s Day. Research at Rutgers University demonstrates flowers create instant delight and increase happiness and life satisfaction, making flowers a top choice for celebrations.
“Honor, respect and love translate so beautifully with flowers,” said (YOUR NAME), owner of (SHOP NAME) in (CITY).
(YOUR LAST NAME) provides the following recommendations for Women’s Day:
- Lovely Ladies. A fabulous flowering plant or a garden-style arrangement with greens and soft pastel hues – no matter what the flower – will send the message of love to your mom, grandmothers, aunts, sisters and daughters.
- Gal Pals. Flowers to show friends or neighbors that you appreciate them have a natural, just-picked feeling. Garden-style flowers or a bright bold color palette are fun and whimsical options. A basket with a mix of flowering and green plants delivered to her door or office is also a sure-fire winner.
- Professional Connections. Giving flowers to clients and employees is a sophisticated way to recognize workplace accomplishments, and a thoughtful way of saying “I appreciate all you do” to teachers and childcare professionals. A mixed floral arrangement of reds, rich oranges and fuchsias inspires and energizes. Another color combination is bright oranges and lime greens. Those colors together are contemporary, generate energy and excitement, and are perfect for showing thanks and appreciation.
- Wonderful Wife. Note your wife’s favorite flowers – the varieties at your wedding, flowers you sent her when you first started dating or the ones she buys for herself. What is her favorite color? Those flowers will have great meaning and impact.
For more Women’s Day gift ideas, contact (INSERT YOUR SHOP NAME HERE) at (INSERT WEBSITE) or call (INSERT PHONE NUMBER).
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About (INSERT SHOP NAME)
(Give a brief description of your shop with information on how long you’ve been in business, awards received, leadership experience, professional affiliations including your membership with SAF, and community involvement).
Research Methodology
The Emotional Impact of Flowers Study was conducted by Jeannette M. Haviland-Jones, Ph.D., Professor of Psychology, Project Director, Human Development Lab at Rutgers, The State University of New Jersey. Dr. Haviland-Jones is a psychologist and internationally recognized authority in the role of emotional development in human behavior and nonverbal emotional signals and response. The research adds a scientific foundation to what many consider to be common knowledge — that flowers have a strong, beneficial impact on those who receive them. The Society of American Florists worked in cooperation with the Rutgers research team, bringing an expertise of flowers to the project. For more information about the emotional health benefits of flowers, visit AboutFlowers.com/research.
