INSTRUCTIONS: This 60-second radio commercial script offers the opportunity to grow your business by promoting to consumers the emotional benefits of flowers and the personal service you provide. Customize the commercial by replacing bold items with your shop information. Record the spot with local talent at a production studio or radio station. Click here for “Special. Delivery.” promotional tips.
SFX: (Music intro and under)
NARRATOR:
Special. (pause) Delivery. Nothing feels more special than a delivery of flowers! The other day, my boyfriend sent me the most beautifully chic flower arrangement! Wow! Isn’t he great! I still can’t stop smiling! It’s funny, I felt so good after getting the flowers that I called ABC Florist and ordered some for my best friend. Who knew that sending flowers is almost better than getting them! It’s like spreading happiness. And it couldn’t be easier.
ANNOUNCER:Almost everyone can remember the last time they got flowers. ABC Florist will help you deliver the “wow” factor they won’t soon forget. Visit www.abcflorist.com, call 123-1234 or stop by our shop at 123 Main Street. ABC Florist — Experts in the art of expression. ABC Florist is a member of the Society of American Florists.
Keywords: talking points, marketing, radio commercial script
