Member Spotlight: William McKinley, AIFD, of Texas A&M University
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature spotlights SAF members sharing inspirational stories, professional insights, and the opportunity to form new industry...Increase Sales Through Social Media Marketplaces
Gone are the days when Facebook and Instagram consisted primarily of family and food photos. Now, among other things, they are convenient places to shop. In fact, a survey by point-of-sale company Square found that 75 percent of retailers use social media sites to...Talmage McLaurin: Floral Trends are ‘Not Revolutionary, They Are Evolutionary’
Talmage McLaurin, AIFD, has established a career identifying and understanding floral trends. He spots the up-and-coming aesthetics — whether he likes them or not — and has successfully forecasted trends that influence business and marketing decisions and drive...6 Tips for Getting Started on TikTok
Scotts Flowers hasn’t had many sales from TikTok, but it is still an important piece of their marketing strategy, says Taylor Choi, product marketing associate at the New York City flower shop. The social media platform had 78.7 million users in the U.S. last year,...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
Thank you for reading “Tim’s Calling” in Floral Management! Before you access the audio file for this month’s call, please tell us a little about yourself: