by Mary Westbrook | Oct 23, 2019 | Events, Floral Industry News, Marketing, Public Relations, Social Media
When Brian Wheat, AAF, PFCI, took to the airwaves in Denver last week to promote Petal It Forward, he figured he’d drum up some excitement for the Society of American Florists-led feel-good giveaway and generate positive press for Lafayette Florist, Gift Shop &...
by Renee Houston Zemanski | Oct 2, 2019 | Events, Floral Industry News, Public Relations
View this post on Instagram Coming in October! Have you signed up atsafnow.tempurl.host? . #societyofamericanflorists #petalitforward #floristsofinstagram A post shared by Baisch & Skinner (@baischandskinner) on Sep 26, 2019 at 1:57pm PDT Social...
by Jenny Scala | Sep 6, 2019
“State of the Industry — and SAF” presentation Labor, rising costs, intense competition and the need to understand and adopt new technologies are among the most significant challenges facing floral professionals today — and industry members, now more than...
by Bruce Wright | May 29, 2019 | Floral Industry News
Raising funds for a local charity and generating goodwill for the shop: these two worthy goals go hand-in-hand. Making the most of that synergy, however, means first getting the word out — a challenge that Arizona Family Florist in Phoenix, Arizona, understands well....
by Mary Westbrook | Mar 13, 2019 | Floral Industry News, Government Relations, Week In Review
When Karen Fountain, AAF, of Flowers ‘n’ Ferns stepped into the office of Sen. Tim Kaine (D-Virginia) on the morning of Tuesday, March 12, she was ready for a challenge. Earlier this year, Kaine joined with 30 senators to introduce a bill that would raise the minimum...