While you can’t always anticipate the exact questions you will be asked in an interview, here are some popular questions reporters ask during Valentine’s Day and suggested talking points.
How do you anticipate business to be this Valentine’s Day?
A: When Valentine’s Day falls on a weekday, flowers give you the chance to tell your sweetheart how special they are, even if you can’t be together all day. The delivery of a professionally designed flower arrangement, especially when it comes through the office door unexpectedly, creates a “wow” effect that is unmatched. We anticipate a strong Valentine’s Day!
Why are flowers so popular for Valentine’s Day?
A: Flowers and romance go hand in hand, which is why they are one of the most desired gifts for Valentine’s Day. Almost everyone can remember the last time they got flowers, which demonstrates the powerful impact they have.
Why should consumers buy flowers on Valentine’s Day?
A: Flowers are unmatched as a great Valentine’s Day gift. In fact, Rutgers University research shows that a gift of flowers creates instant delight and increases happiness. Who wouldn’t want that for their Valentine?
How do you handle working around the clock to fulfill the huge demand for Valentine’s Day flowers?
A: With a lot of organization. We also hire extra staff to help fulfill the orders. There’s a magic about flowers – we’re in the business of making people happy, and that’s what makes it all worthwhile.
Why are rose prices so high for Valentine’s Day?
A: Just like other commodities, supply and demand affects the price of roses. Valentine’s Day inspires the heaviest demand, more than any other day of the year. Several rosebuds must be sacrificed to create one long stemmed rose, and we need to hire additional help and drivers to fulfill the huge demand for roses on this one day in the middle of winter.
I saw roses advertised for less elsewhere. Why are your roses more expensive?
A: When comparing prices, it is important to know what you’re buying. The price of a dozen roses will vary based on the rose variety, design style and the level of service. For example, long stem roses arranged in a vase and delivered to your sweetheart’s doorstep will cost more than an unarranged bunch of medium-length stems. Most of our customers find the added services and superior quality to be well worth it.
What do you offer for people who can’t afford a dozen roses?
A: The beauty of flowers is that we have countless ways to help you express your love. Whether a single rose or a mixed flower arrangement in any size, we can help you give a gift that is special, unique and works within your budget.
Do you guarantee satisfaction?
A: Absolutely. We do everything in our power to make sure that each recipient of our flowers is thrilled. But if for some reason you are not satisfied, we want to hear about it and will do our best to make you happy.
I heard bad weather is affecting the rose supply. How are your Valentine’s Day roses?
A: Flowers come from all over the world and we are in the business to wow our customers’ loved ones with the best selection of top-quality flowers.
Click here for examples of what to say, what not to say to the media.
