INSTRUCTIONS: These 60-second radio commercial scripts offer the opportunity to grow your business by promoting the benefits you have to offer consumers-freshness, personal service and delivery. Customize these commercials by replacing any bold items with your shop information. Record the spots with local talent at a production studio or radio station. They can be used separately or together, as a campaign.
WE DO IT FRESH
SFX: ((Busy street, traffic sounds.))
WOMAN: If you’re like me, there simply is not enough time in the day. My secret? Whenever I can, I leave it to others to do things for me. Like gifts … I want to give the perfect gift, but I don’t always have the time to shop – that’s why I let my florist take over. Here’s a great example: Yesterday was my best friend’s birthday. It’s been years and we don’t see each other as much as we’d like, but I’ll always remember her favorite flowers. So does my florist, ABC Florist. They keep it all on file for me. And the flowers from ABC Florist are so beautiful, fresh and well cared for. The best part is it was so easy – just one quick phone call, and my order was off and running.
My friend was so excited she immediately called to thank me. She said she felt so special when she realized the delivery was for her. I loved being part of her day. And it was so easy, thanks to ABC Florist.
ANNOUNCER: Need a fresh idea for a gift? Call ABC Florist …We do it fresh. Call us today at 123-1234. Or visit ABCflorist.com.
ABC Florist-experts in the art of expression. A member of the Society of American Florists.
DOOR-TO-DOOR DELIGHT
SFX: ((Setup SFX of a home, a dog barks, TV sound in background.))
WOMAN: Don’t you love surprises? I got the best kind yesterday. My all-time greatest friend sent me flowers for my birthday. I just love getting flowers! The delivery truck pulls up….the doorbell rings … you open the door and it’s beautiful flowers. And these are just for ME! The flowers are so delightful — I can’t stop smiling. I feel so special…cared for. I could tell my friend put so much thought into my gift that I called her that instant. We laughed and talked like old times. I actually had tears in my eyes. She said she thinks of me all the time. And sending flowers helped her express her feelings. She said her florist helped her create the perfect gift just for me! I’ll never forget this birthday. Now, her birthday is next month – hmmmmm…
ANNOUNCER: Send door-to-door delight today. Call ABC FLORIST at 123-1234. Or find us on online at ABCFlorist.com.
ABC Florist-experts in the art of expression. A member of the Society of American Florists.
Keywords: talking points, marketing, radio commercial script
