Instructions for use: This 60-second radio script offers the opportunity to promote your shop in the community. You customize the commercial by replacing any bold items with your shop information. The spot can be recorded with local talent at either a production studio or radio station. The announcer’s tag at the end of the commercial allows you to give details about any specials you are having or to reiterate store information.
60-Second Radio Script
Reaction Guaranteed
Reaction Guaranteed
Flower Delivery Person:
((amiable know-it-all, an enthusiastic authority about flowers, informed cab-driver type person who is happy to share his knowledge)) Pssst. Come here. Pay attention. Just listen to what flowers do to people. ((DOORBELL)) “Flower delivery for Mrs. Peterson.”
((amiable know-it-all, an enthusiastic authority about flowers, informed cab-driver type person who is happy to share his knowledge)) Pssst. Come here. Pay attention. Just listen to what flowers do to people. ((DOORBELL)) “Flower delivery for Mrs. Peterson.”
Woman:
((surprised)) Ohhh! For me?! They’re beautiful!
((surprised)) Ohhh! For me?! They’re beautiful!
Flower Delivery Person:
Did you hear that? It happens every time. Reaction guaranteed. Just this morning, Mrs. Peterson’s daughter called ABC Flowers to order flowers. She wanted a sure fire way … to make her Mom’s day special. So the florist says, let’s talk. What are your Mom’s favorite flowers? Favorite color? What’s her personal style? Next thing you know, ABC Flowers has a perfect arrangement ready to go. And then it’s up to me to deliver – flowers and a positive result.
Did you hear that? It happens every time. Reaction guaranteed. Just this morning, Mrs. Peterson’s daughter called ABC Flowers to order flowers. She wanted a sure fire way … to make her Mom’s day special. So the florist says, let’s talk. What are your Mom’s favorite flowers? Favorite color? What’s her personal style? Next thing you know, ABC Flowers has a perfect arrangement ready to go. And then it’s up to me to deliver – flowers and a positive result.
Announcer:
Send flowers and deliver a reaction … guaranteed to make someone’s day. Call ABC Flowers at 123-1234 or visit our Web site at www.abcflowers.com. ABC Flowers. Experts in the Art of Expression®. A member of the Society of American Florists.
Send flowers and deliver a reaction … guaranteed to make someone’s day. Call ABC Flowers at 123-1234 or visit our Web site at www.abcflowers.com. ABC Flowers. Experts in the Art of Expression®. A member of the Society of American Florists.
Keywords: talking points, marketing, radio commercial script
