“In lieu of flowers,” that ubiquitous obituary closing line, has ramifications most grieving families don’t consider when they write it. In the...
Win Back Sympathy Sales
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Florists Get Social for Gen Z Sympathy Sales
Fifty years ago, florists didn’t have to market the comfort and sense of peace that flowers lend to funerals. Mourners sent flowers without...
Step Up Sympathy Sales
Almost no one wants a funeral devoid of flowers, and sympathy flowers provide florists an opportunity to serve families at significant times in...
SAF Tools Help Shore Up Sympathy Relationships
Looking for ways to connect with your local funeral directors or shore up relationships with local funeral homes? The Society of American Florists...
Address the “In Lieu of Flowers” Phrase
When submitting death notices, some funeral directors regard "in lieu of flowers" as a convenient, polite way to reference memorial contributions....
Florists, Flowers Pop Up in Pop Culture
Ever worry sympathy flowers are out of fashion with younger consumers? Maybe not for mobile devices. When Kim Kardashian West’s 2011 Blackberry Bold...
“Nature’s Sympathy Card” Offers Comforting Reminder
The Society of American Florists’ “Nature’s Sympathy Card” materials are designed to gently remind consumers about the healing effects of flowers...
Practice ‘Small Talk’ for Bigger Sales
When a call comes in for a sympathy arrangement in the middle of a busy, busy day, does your staff take the time to express sincere sorrow for the...
‘DIY’ Funerals Gain Media Attention
DIY weddings? You know them well. But DIY funerals? For a certain, hip set in Los Angeles — and some high-profile publications — those are becoming...
Sympathy Flowers Get Big Nod in Top Funeral Industry Publication
The country’s premier trade publication for funeral homes has a flower-friendly message for its readers this month: Flowers and plants are an...