About this Event
- Engaging Education: Three interactive sessions designed to enhance your skills, increase sales and boost profits.
- Networking Opportunities: Connect with fellow floral retailers, share ideas, ask questions and swap advice.
- Supplier Showcase: Explore a diverse range of floral products, hard goods, technology and more from top industry vendors.
Somerset, NJ, Tuesday, November 5
Hotel and Travel Info.
DoubleTree by Hilton Somerset Hotel and Conference Center
200 Atrium Drive
Somerset, New Jersey 08873
Room rate
$139 single/double
Cut Off Date
October 15, 2024
Travel information
Always book your SAF hotel rooms using the information posted above.
If you receive a phone call from any company claiming they are responsible for SAF housing, it is a scam. These companies are not in any way affiliated with the Society of American Florists and should not be used to make reservations. If you have any questions about hotel rooms for SAF’s events, please contact SAF’s Laura Weaver Kern at 703-838-5221 or meetings@safnow.org.
Early Bird Pricing Available until October 15
11:30 – 1:00 p.m.
Network, Meet with Vendors at the Supplier Showcase and Light Lunch Served
Lunch Sponsored By:
1:00 p.m. – 1:15 p.m.
Welcome and Opening Comments
1:15 p.m. – 2:15 p.m.
Celebrating Life Through Design
Speaker: Patience Pickner, AAF, AIFD, PFC
What is the significance of a celebration of life ceremony? As floral professionals, you play a significant part in the celebration of life memorials. You help honor the deceased person’s life and help the family rejoice in the life they lived. Your floral creations touch everyone present at these celebrations. In this interactive session, Patience will feature celebration of life designs and discuss business tips to help make your sympathy business a true celebration.
You’ll learn:
- Latest in sympathy design styles, trends, and products
- How to be creative in sympathy design
- Alternative foundations for sympathy work
Sponsored By:
2:15 p.m. – 2:45 p.m.
Network and Meet with Vendors at the Supplier Showcase
2:45 p.m. – 3:45 p.m.
Lost in Space: Where are Your Profits?
Speaker: Derrick Myers, CPA, PFCI, Crockett, Myers & Associates
Boldly go where every florist should as we explore six “black holes” that can suck you profits out to space. We’ll dive deep into the six main cost centers of your floral business for an eye-opening look at time management, cost of goods sold, labor, delivery, occupancy, and marketing. Floral finance wiz and Floral Management magazine contributor Derrick Myers, CPA, CFP, PFCI, will show you how to track, measure and adjust costs — and increase profits in ways you never thought possible.
You’ll learn:
- How to understand — and use — formulas and worksheets to improve your profits
- Time-tested cost control techniques used by hundreds of profitable florists
- The most common — and detrimental — black holes of lost profits in every business
3:45 p.m. – 4:15 p.m.
Network and Meet with Vendors at the Supplier Showcase
4:15 p.m. – 5:15 p.m.
Make it Work
Speaker: Derek Woodruff, AIFD, CFD, CF, PFCI, Floral Underground
In a world of uncertainties when it comes to supply and demand, trends, and curveballs at every corner, what can you do to sharpen your skillset? In the craft of floral design, stepping outside of your comfort zone and trying new things will help push your boundaries and make you more than just a creative designer. In this design program, learn how to turn obstacles into opportunities.
You’ll learn:
- How to be creative with limited resources.
- How to pivot and make alternative substitution selections.
- The latest in design styles, trends and products.
Sponsored By:
5:15 p.m.
Closing Comments
5:15 p.m. – 5:45 p.m.
Network and Meet with Vendors at the Supplier Showcase
Profit Blast Somerset is Sponsored by: