Elevate Your Brand Recognition
What is the true ROI from all your time and energy spent generating social media content? Often, the kneejerk answer is that social success should generates sales, but Melanie Spilbeler, managing partner at FreshPath Marketing, disagrees. “Sure, you can get some...Grow Local Talent with Green Career Week
Fernando Ortega, sales manager at Jet Fresh Flower Distributors, visited a Miami-area high school to talk about career options in the floral industry as part of Green Career Week. During a past Green Career Week, Miami-area high school students asked a Jet Fresh...Digital Power Up: Capture More Sales with Local Pages
Editor’s Note: This article is part of a series focused on optimizing SEO and websites to help floral businesses get more sales. Check out this collection of resources on the Floral Education Hub for more digital strategy guidance. Most florists’ service areas...Retailers ‘Inspired’ After Industry Gathering
More than 500 people attended SAF Miami 2024, which featured 20 educational sessions, keynote speakers, competitions a Supplier Expo and more. The Society of American Florists’ 139th annual convention in Miami wasn’t just a gathering of the floral industry — it was a...Stars of the Industry Honored at SAF Miami 2024
Steve Daum (third from right), accepted the Floriculture Hall of Fame award on behalf of his father, the late Paul Leonard Daum. Pictured from left are SAF Awards Committee members Mike Black of Jet Fresh Flower Growers; Renee Tucci, AAF, AIFD, PFCI, of Renee Tucci...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.