SAF members can download more than a dozen free winter holiday graphics to share on their Facebook pages.

You wouldn’t go into the holiday season without the right inventory of hard goods, gift items, signage and shop décor. Be sure to do the same for your virtual store. Here are two things you can do now to boost your online visibility throughout the holidays.

1. Pre-plan Social Posts. Lay in a stock of seasonal online content so you can keep a steady stream of holiday messages flowing to your website and social media outlets no matter how busy you get. Size digital images for your website and save them in a “Holiday Posts” file. Create a list that includes each image’s file name, text for the post, URL of a related page on your website, hashtags, etc. Set up the posts now scheduled for a future “publish” date if possible. If not, put the date you want to use each post next to it on the list and refer to it as needed.

2. Pre-Season Your SEO. Search terms ebb and flow, so try to incorporate popular seasonal search phrases (meaningfully!) into your web pages. Here’s a list suggested by the Google Keyword Planner based on popular searches during November-December 2014.

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