After the Lee family was featured on “Great Day Washington,” the PR-savvy business shared the clip on social media, ensuring that even more people saw the excellent story, which charted the shop’s history and detailed current products and services — all just seven days before Valentine’s Day.
For a fourth-generation flower shop in Washington, D.C., Black History Month and Valentine’s Day helped create a picture-perfect PR opportunity.
A week before Valentine’s Day, “Great Day Washington” featured members of the Lee family in a segment that covered the history of Lee’s Flower Shop and its commitment to the local community, along with info on the shop’s recent renovation and (of course) many options for Valentine’s Day.
The hosts introduced the Lees, whose shop is located in D.C.’s historic U Street corridor, as “guests who are living black history every day in their historic flower shop,” and, indeed Rick Lee recounted memories of spending nights in the shop during riots in the neighborhood in the 1960s, struggling to stay in business when the area was plagued by drug-related crime and working to stay open through prolonged metro construction projects.
But the family also quickly noted how they’ve adapted and thrived in the neighborhood’s dramatic turnaround in the last decade, with a sparkling renovation, new garden center and millennial-friendly promos, including their regular Flower Power Happy Hour, which features half-price flowers.
“So many generations here,” the co-hosts marveled. “It’s a family of flowers.”
Want to follow the Lees’ lead and be a great representative for your business with reporters? Use tips from the Society of American Florists’ PR Boot Camp to get the media into your shop and sharing your story.
