Visitors to the Philadelphia Flower Show earlier this month were encouraged to take pictures and share them to social media as part of FTD’s #ILooktoHer campaign.
This spring, FTD has been using two female-friendly holidays — International Women’s Day (March 8) and Mother’s Day (May 14) — to bookend an eight-week-long campaign focused on women and flower-giving.
FTD kicked off its #ILooktoHer campaign March 8 with a giveaway of 5,000 bouquets in Chicago and then continued the effort at the Philadelphia Flower Show, starting on March 11, where the company handed out bouquets at the main exhibition entrance, encouraging recipients to take photos against a floral wall and then share the images on social media with messages about inspiring women and the campaign hash tag.
During the show, FTD Lead Floral Designer Andrea Ancel hosted sessions daily at the show’s “Designer’s Studio” (Check out a Facebook Live segment from that series). SAF member Kremp Florist in Philadelphia partnered with FTD to deliver flowers to an “influential and deserving woman in Philadelphia” after most of those sessions.
To complement the campaign, FTD also launched a sweepstakes competition for member florists. To enter, florists must take a photo of an inspiring woman in their lives, caption it and share it to social media. The prize, for eight winners, is roundtrip flights for two. The deadline to enter is May 3.
