The Instagram post by The Loft reads: “1. Buy yourself flowers. 2. Put on your cutest outfit. 3. Take yourself on a date tonight.”
A women’s apparel company the Society of American Florists contacted last Mother’s Day about negative floral references recently changed its tune — and received a big high-five from the floral industry.
On Feb. 3, the Loft posted a photo on Instagram showing a lady holding flowers with the message: “1. Buy yourself flowers. 2. Put on your cutest outfit. 3. Take yourself on a date tonight.” The photo has received more than 6,000 likes at press time.
SAF sent a thank-you note to the Loft: “On behalf of the entire floral industry, thank you for reminding your followers about the joy of treating yourself to flowers.”
SAF has contacted the LOFT before, in May 2017, about in-store signs that read: “Why buy flowers when you can wear them instead?”
Loft, originally Ann Taylor Loft, was established in 1996 as an extension of the original Ann Taylor brand.
As the voice of the floral industry, the Society of American Florists contacts companies about negative — and positive — floral references. For more information, contact Jenny Scala at jscala@safnow.org.
