There’s a world of beautiful fresh product to choose from — but getting to know different farms and suppliers can be a challenge. The latest issue of Floral Management lends a hand with the Society of American Florists’ Fresh Product Buyer’s Guide.

You’ll find farm names, products and contact information for more than a dozen floral companies. The online version of the Fresh Product Buyer’s Guide, available on SAF’s learning hub, features videos from select companies about their products. Check out videos from Continental Flowers and GroFlowers.

Use this guide to help get ready for a successful 2023 with new suppliers.

Stephanie Brady is the project manager for the Society of American Florists.