Looking to grow your business-to-business sales? LinkedIn is a powerful (and free!) way to connect with businesses in your community. But to stand out and reach your target market, you need to follow a few key tips.
Make Your Page Pop
Your company’s LinkedIn page showcases the products, services and the stories behind your brand, so ensure it makes a good impression. Use a professional photos, write compelling copy that highlights products and services, and fill out the page completely, including the “About” section.
Post Valuable Content Regularly
Share informative and engaging content that is relevant to your business. This could include blog posts, articles, videos, or even just your own thoughts and insights. The more valuable your content is, the more likely people are to click on your page or share it with their own networks.
Use Visuals and Hashtags
Visuals are a great way to capture attention and make your content more engaging. Use relevant images, infographics, or videos to break up your text and make your posts more visually appealing. Videos get ranked higher in the algorithm (and not many people post videos on LinkedIn!). Hashtags can also help businesses find your content, so be sure to use relevant hashtags for the market you are targeting.
Engage with Others
Don’t just post and disappear. Take the time to like and comment on other posts (use LinkedIn AI plugins to comment even faster).This is a great way to show that you’re interested in what others have to say and to build relationships with potential clients or partners. Participating in LinkedIn groups is also a great way to expand your business’s network. And don’t forget to give and request recommendations or reviews (you can also use AI to write recommendations for others).
Nicole Donnelly is the founder of AI Smart Marketing, which specializes in various services including AI smart marketing strategy, implementation, website design and build, social media, and AI training.
