In the March issue of Floral Management, Gay Smith, technical consulting manager at Chrysal USA, shares her top care tips relating to popular wedding flowers.
Admit it. You’ve probably asked yourself this question: How long do wedding flowers really need to last? Two days? Three days, tops?
While most retail florists would never publicly cop to this attitude, behind closed doors, some florists act as if longevity doesn’t really matter for special events and use that mindset as a justification to take shortcuts.
That’s a mistake, and a missed opportunity, argues Gay Smith, technical consulting manager at Chrysal USA, in the March issue of Floral Management magazine.
“Research shows that, almost without exception, any treatment, at any step, improves overall longevity, and while aesthetics are important, longevity is the tipping point consumers use to determine whether they got their money’s worth,” Smith writes. “Florists who want to impress not only the bride and groom but also the maid of honor who took home a centerpiece or the hotel manager who noted the still gorgeous designs late into the weekend’s revelry understand that special event flowers need specialized care.”
Read the March issue for Smith’s top care tips relating to popular wedding flowers.
