“It was important to us to show the association community a prime example of the strength, generosity and dedication of the floral industry to make the world a better place,” said Jennifer Sparks, SAF’s vice president of marketing. SAF was recently named a 2017 “Power of A” Gold Award winner for its Petal It Forward Program.
Did you hold a Petal It Forward event? You can now say that you participated in an award-winning initiative.
The Society of American Florists was recently named a 2017 “Power of A” Gold Award winner for its nationwide Petal It Forward program.
The Power of A awards, presented by the American Society of Association Executives (ASAE), recognize a select number of organizations annually that distinguish themselves with “innovative, effective and broad-reaching programs and activities that positively impact America and the world.” The distinguished awards recognize and celebrate the “extraordinary contributions associations make to society by enriching lives, creating a competitive workforce, preparing society for the future, driving innovation and making a better world.”
SAF was one of 23 Gold Award winners in 2017 out of more than 150 entries.
“The Petal It Forward program is a truly impressive example of an industrywide community coming together in a big way on the same day, to promote the positive role of flowers in peoples’ lives, guided by its national trade association for the tools, advice, encouragement, and networking opportunities to make it happen,” said Jennifer Sparks, SAF’s vice president of marketing. “It was important to us to show the association community a prime example of the strength, generosity and dedication of the floral industry to make the world a better place.”
Sparks says the award application was based on SAF’s 2016 Petal It Forward effort, which included 264 events in 232 cities in all 50 states.
“Who knew, at the time, that our 2017 Petal It Forward participation would more than double,” she said, noting the 2017 initiative on October 11, which included 573 local efforts in 467 cities nationwide plus Canada.
“Looks like we now have an even bigger and bolder story to tell,” she added.
Read more about this year’s Petal It Forward event.
Petal It Forward is supported by the SAF Fund for Nationwide Public Relations, which funds nationwide PR efforts that promote flowers and florists to consumers through groundbreaking research and media outreach as well as AboutFlowers.com, AboutFlowersBlog.com and NationalFloristDirectory.com.
