In its first initiative to directly connect with the interior design community, SAF, in partnership with Asocolflores, launched “The Architectural Design of Flowers,” a promotional program created to educate interior designers and architects on research proving the scientific benefits of flowers. The program also provides guidance on how these design pros can better integrate flowers into their work, creating more meaningful, welcoming and productive professional and private spaces for their clients.

The creative “meat” of the program is “Two-Minute Trends with Kelli Ellis and Mark Woodman,”  a series of seven videos showcasing the scientific benefits of living and working among flowers, as well as color trends for residential and commercial spaces. The series combines the expert advice of interior designer Kelli Ellis — of HGTV, Modernism Week, Maison et Objet — with the expertise of color trend expert Mark Woodman. Together, they demonstrate the art and science of flowers as a design tool to inspire emotions and actions within public and private living spaces, as well as work environments. The floral designs featured in the videos, as well as accompanying professional photography, were created by SAF member Tim Farrell, AAF, AIFD, PFCI, of Farrell’s Florist in Drexel Hill, Pennsylvania.