Nic Faitos’ Starbright Floral got excellent placement in an InStyle.com piece on “hot guys” and the flowers they give because he picked up a phone call from a photojournalist and made sure he was accessible and easy to work with.
Don’t let the holiday pressure prevent you from capturing powerful free publicity this Valentine’s Day.
“Media coverage of your business, whether featured in an entire story or as part of a bigger piece, is a third-party endorsement,” said SAF Vice President of Marketing Jennifer Sparks. “It provides unique credibility that doesn’t come from advertising or self-promotion, and it helps to position you as the expert to customers and potential customers.”
For starters, answer reporters’ calls and emails — with a smile. “Florists who keep a smile on their faces amid long days and tough questions come out shining in Valentine’s Day news reports,” she said.
See for yourself in “Florists Use Connections, Charm and Can-Do Spirit to Shine in Valentine’s Day Media” where Sparks reviews some of her favorite articles from 2017.
While you can’t always anticipate the exact questions a reporter might ask, SAF compiled a list of Popular Questions Reporters Ask at Valentine’s Day and Suggested Talking Points Print it out, and keep it handy by your phone in case a reporter contacts you.
For more Valentine’s Day advice, visit safnow.org/vday.
