Spread the Power of Flowers
As you navigate the management and operational challenges in your business, be sure to tell consumers about the power of flowers in helping your communities through these challenging times. SAF has created a series of social media graphics and posts for the industry to use to remind your community that flowers provide instant joy, create a connection between people separated by distance and reduce feelings of anxiety and stress.
Focus on these messages in your social media posts:
- As social distancing keeps us apart, flowers are a safe and joyful way to connect.
- Research from Harvard University reveals that people feel happier and more energetic after looking at flowers first thing in the morning. That same study also showed that the presence of flowers helps reduce worry and anxiety.
- In senior citizens in particular, flowers decrease depression, refresh recent memory and encourage companionship, according to research from Rutgers University.
- Research from the University of North Florida shows that people who lived with flowers in their homes for just a few days reported a significant decrease in levels of stress and improvements in their moods.
Right now, local reporters are looking for stories on how the pandemic is affecting communities. SAF has step-by-step guidance on how you can help ensure the message that flowers help relieve stress and bring comfort is part of your story.
Bookmark SAF’s Coronavirus Resources page for regular updates and new tools.
