Instructions for use:
This 60-second radio script offers the opportunity to promote your shop in the community. You customize the commercial by replacing any bold items with your shop information.
The spot can be recorded with local talent at either a production studio or radio station.
The announcer’s tag at the end of the commercial allows you to give details about any specials you are having or to reiterate store information.
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60-Second Radio Script
Fill ‘Er Up
Announcer:
How many times have you been warned, “Don’t fill up before dinner!” Well, at ABC Flowers, we’re encouraging you to do just that. You see, we think that flowers make a meal more special. So we’ve cooked up a special deal. Before your next big dinner, just bring us your own favorite vase or container – anything goes – and we’ll fill it up with a beautiful flower arrangement. From an elegant crystal vase to an ice bucket to a watering can – if it can be filled with flowers, we’ll do it with an expert eye. You’ll get more flowers for your money, since you won’t have to pay for the cost of the container. Not only that, but convenient return delivery is free.
How many times have you been warned, “Don’t fill up before dinner!” Well, at ABC Flowers, we’re encouraging you to do just that. You see, we think that flowers make a meal more special. So we’ve cooked up a special deal. Before your next big dinner, just bring us your own favorite vase or container – anything goes – and we’ll fill it up with a beautiful flower arrangement. From an elegant crystal vase to an ice bucket to a watering can – if it can be filled with flowers, we’ll do it with an expert eye. You’ll get more flowers for your money, since you won’t have to pay for the cost of the container. Not only that, but convenient return delivery is free.
Add something sweet to your next meal with family and friends. Call ABC Flowers today at 123-1234 or visit our Web site at www.abcflowers.com and say “fill ‘er up.” ABC Flowers. Experts in the Art of Expression®. A member of the Society of American Florists.
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Keywords: talking points, marketing, radio commercial script
