In search of a simply irresistible add on gift? Take a cue from Starbucks and Trader Joe’s and pedal the orange stuff.
Score some impulse buys with pumpkin products, which accounted for $361 million in sales last year.In search of a simply irresistible add on gift? Take a cue from Starbucks and Trader Joe’s and pedal the orange stuff.
Few things are more emblematic of fall than pumpkins and data shows consumers can’t get enough of these versatile gourds. According to Nielsen, pumpkin products accounted for $361 million in sales in the last year alone — up 79 percent since 2011.
The sheer variety of pumpkin items is staggering. There are cookies, cakes, candies, butters, lattes, gums, toothpastes, body creams, candles — even dog food (this had $12.9 million in sales last year, by the way). Stock up on a few and market them with your creative pumpkin designs.
