Throughout the year, SAF’s Board of Directors make key decisions that provide the guidance for SAF programs.
Executive Committee
President and Chairperson (2023-2025)
Oscar Fernandez
Equiflor/RioRoses
Doral, FL
Immediate Past President (2023–2024)
Michelle Castellano Keeler, AAF
Mellano & Company
San Luis Rey, CA
Interim Appointee (2023–2024)
Jennifer Barnard, AAF
Tillie’s Flower Shop
Wichita, KS
Treasurer (2021-2025)
Michael R. Pugh, AAF
Pugh’s Flowers
Memphis, TN
Executive Vice President
& CEO
Kate F. Penn
Board of Directors
Tom Alders (2026)
Alders Wholesale Florist
Campbell Hall, NY
Rodi Groot, AAF (2024)
Sun Valley Floral Group
Oxnard, CA
Brian Kusuda (2025)
Jimmy’s Flower Shop
Ogden, UT
Dave Legge (2024)
Denver Wholesale Florists
Denver, CO
Janet Louie (2026)
Green Valley Floral
Salinas, CA
Chris Norwood, AAF, AIFD, CFD, PFCI (2026)
Tipton & Hurst, Inc.Â
Little Rock, AR
F.J. Trzuskowski (2025)
Continental Floral Greens
Belfair, WA
Danny Sanchez (2024)
South Florals Group
Miami, FL
Anne Stewart (2025)
Smithers-Oasis – North American Operations
Kent, OH