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Boost Efficiency with Practical AI Tools
Next Gen LIVE! features two education sessions focused on practical AI skills. The sessions are led by Jen Barnard, AAF, of Fifty Flowers; Ryan Black, AAF, of Jet Fresh Flower Distributors; Cameron Pappas, AAF, of Norton’s Florist; and Tony Guerrie and Paul Guerrie of...
SAF Experts Share Insights on Tariffs and the Economy
Since his inauguration Monday, President Donald Trump announced he would impose 25% tariffs on imports from Canada and Mexico, and a 10% tariff on China, beginning Feb. 1. He has also directed federal agencies to study trade relations before potentially considering...
Retailers Focus on February Gains After Mixed December Sales
Economic pressures, increased competition and shifting consumer behaviors contributed to mixed December holiday sales for florists, according to a recent survey by the Society of American Florists. “Website and retail have trended lower for most of the second...
Salary Survey Aims to Expand Insights for Floral Businesses
Many Americans are not familiar with the word “horticulture;” they see it as a hobby, not a career, according to research from Seed Your Future. Seed Your Future, the industry organization charged with growing interest in horticulture careers, and North...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.