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Get Set for Growth at SAF Miami 2024
Talmage McLaurin, AIFD, creative director at Esmeralda Farms, will present his 2025 Floral Trends Forecast at SAF Miami 2024. SAF’s annual convention also features 20 education sessions, networking opportunities, and an optional tour. Drowning in rising costs...
Are You Giving Your Young Talent the Tools to Succeed?
Next gen florist Helena Polites (center) of Polites Florist, was the driving force behind the shop’s recent purchase of Farrell’s Florist. She credits her father, Chris Polites (right), for mentoring her and helping her close the deal with Tim Farrell...
Impact of Congressional Meetings Goes Beyond March Fly-In
The Society of American Florists’ first Congressional fly-in of 2024 wrapped up in March, but the impact of the conversations with representatives is long-lasting. More than a dozen retailers, wholesalers, growers and importers met with legislators on Capitol Hill...
Floral Pros Ask Congress for Key Measures to Aid Industry
SAF’s fly-in attendees enjoy a quick break in front of the US Capitol: From left: Tim Farrell, AAF, AIFD, PFCI, Teleflora, Drexel Hill, Pa.; Austin Bryant, AAF, Heart of Florida Greenhouses, Inc., Zolfo Springs, Fla.; Lillie Wightman, SAF; Dave Legge,...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.