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Moving Valentine’s Day Flowers Is a Yearlong Logistics Dance
Delivering the perfect Valentine’s Day bouquet involves yearlong orchestration of dozens of entities and meticulous planning to ensure millions of blooms reach their destinations fresh and on time. In the January/February issue of Floral Management, contributing...Want Big Returns from Valentine’s Day? Target Young Adults in Love, Survey Says
Florists wanting to cash in this Valentine’s Day would do well to target marketing to young adults who want to spoil their significant others. That’s the takeaway from the National Retail Federation (NRF), which surveyed adult consumers Jan. 2-8 about their...Why You Can’t Get That Coveted Flower (Hint: It’s Complicated)
Carmen Lucia Marquez, marketing manager for the breeder Ball SB, wants to change a decades-long challenge in breeding — the disconnect between market demands and what’s being developed and grown. She hopes that the “Birth of a Blossom: The Art and Science of Flower...Teachers Get Resources to Talk ‘Green’ Jobs in the Classroom
Seed Your Future is launching a program to train high school science teachers nationwide about the horticulture and floriculture industries and give them resources to talk about career opportunities in the classroom. The educator professional development program was...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.