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2023 in Review: SAF Advocated, Educated and Connected the Industry
Despite flattening sales, 2023 proved to be a year of evolution for floral businesses that leveraged artificial intelligence, third-party delivery, and began implementing sustainability practices and driving sales and customer loyalty through in-store events. And the...Remembering Those We Lost in 2023
The floral industry lost several professionals whose contributions won’t be forgotten. If there are other professionals you’d like to remember, please include their names and a link to their obituary or your memories of them in the comments at the end of this article....Florists Rally for December Sales After a Sluggish November
Florists — many of whom saw sluggish fall holiday sales — are strategizing to give December holiday sales a boost. In a survey by the Society of American Florists sent to retail members last month, 45 percent of respondents saw Thanksgiving sales decrease from last...SAF Elevates 2024 Advocacy Presence
The Society of American Florists is planning to take its federal advocacy work—and its annual legislative fly-in event, Congressional Action Days —to the next level in 2024 to boost SAF’s advocacy year-round. Instead of limiting members to one day on Capitol...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.