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Petal It Forward Gives Thousands a ‘Reason to Smile’
From Alaska to Hawaii and California to Maine, 580 floral businesses in all 50 states (and six countries) spread the joy of flowers during the Society of American Florists’ ninth annual Petal It Forward event Oct. 18. “Hi everybody, it’s our favorite day of the year...Next Gen LIVE! FOMO is Real — for Good Reason
Looking for ways to inspire and engage your best employees, battle burnout, and teach them more about the floral industry? The Society of American Florists’ Next Gen LIVE! conference Feb. 25-27 in San Diego provides all that — and much more. The event is tailored for...Listen While You Work: The Best of SAF Phoenix 2023 Is Now on Audio
The Society of American Florists’ annual convention in Phoenix last month was chock full of valuable information designed to help floral professionals tackle the challenges of running a business in today’s world. Now, a sampling of some of the best information from...Showcase the Value of Sustainable Products
At the Farmer’s Petals in Sarasota, Florida, everything that leaves the shop — even a teddy bear that’s made from organic materials — can go back into the earth. Shop co-owner David Bilardi is sure to let his customers know about the business’s...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.