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3 Steps for a Successful Oct. 18 Petal It Forward
The Society of American Florists’ annual feel-good initiative, Petal It Forward, is a chance for floral industry professionals to spread the power of flowers in their communities. This year’s event is just two weeks away – on Oct. 18. – but there’s still time to join...Tips for an ‘Easy to Implement’ Petal It Forward
Participating in the Society of American Florists’ annual Petal It Forward event on Oct. 18 won’t break the bank or overwhelm staff — especially if you take a page from the playbook of experienced participants. Here, Petal It Forward veterans show how the event can be...How I Did It: Empowering Employees to Think Like a Boss
Struggling to find ways to keep employees invested and engaged with their jobs and the overall success of the business? It is a struggle Nigel Abraham was also dealing with when he worked at his mother’s West Hempstead, New York business, Flowers Wedding Boutique. But...Colorado Florist Named SAF’s Next President-Elect
An industry leader with a long history of serving the Society of American Florists and a depth of expertise in finance and marketing has been chosen as SAF’s next president-elect. Lori Wheat, AAF — CFO and marketing director her family’s 75-year-old business,...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.