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Stars of the Industry Honored at SAF Phoenix 2023
Consumers can enjoy a vase of flowers longer than ever while florists can minimize shrink, thanks to the research of University of Florida Professor Emeritus Terril Nell, Ph.D., AAF. The preeminent scholar on postharvest care and handling of potted flowering plants...CalFlowers Wins SAF’s Marketer of the Year Award
A national marketing campaign that promoted flowers as self-care and gifted the marketing assets to the industry to use at a local level is the winner of the Society of American Florists’ 2023 Marketer of the Year award. CalFlowers’ (the California Association of...Florida Designer Wins Sylvia Cup at SAF Phoenix 2023
Michael Smith, AAF, AIFD, FDI, FSMD, owner of Artistic Designs Unlimited Inc., in Marianna, Florida won the 54th annual Sylvia Cup Design Competition at the Society of American Florists’ annual convention last week in Phoenix. Smith walked into the competition with a...Boost Your Petal It Forward Media Coverage
Petal It Forward is the Society of American Florists’ annual feel-good initiative that spreads the power of flowers — and it can also be a powerful marketing tool that can help increase your business’s visibility in the community via local media coverage. Follow these...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.