Digital Marketing That Goes the Distance
When sales are slow at Sweet Psalms Florist in Conyers, Georgia, owner LaToya Ferguson deploys a multi-channel digital marketing strategy — which includes texting — that brings almost instant results. “If I send out a text message saying that I have fresh peonies in,...Price Designs for Profitability
There was a time when Sherry Grimes-Jenkins sometimes lost money trying to build beautiful floral arrangements. She would get a $100 order and before she realized it, she had used $75 worth of flowers. Or worse: $120 worth of flowers. And she still hadn’t factored in...Does Your Business Need A Checkup?
An annual physical is key to catching any hidden health issues. Your business deserves the same regular checkup. In the July/August issue of Floral Management, floral financial expert Derrick Myers, CPA, CFP, PFCI, shares what vital signs you should evaluate and how...Incentivize Your Employees
Want to offer competitive pay and get the most out of your workers? Many florists have found success with incentive programs, and the Society of American Florists has resources to help you create a plan that’s tailored for your team. The resources include:...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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