Member Spotlight: David Register of FernTrust in Seville, Florida
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature spotlights SAF members sharing inspirational stories, professional insights, and the opportunity to form new industry...Tips and Tricks to Net Five Star Reviews
Online reviews hold amazing sway over shoppers. According to research by the SEO marketing company Moz, 96 percent of people read reviews and 86 percent cite reviews as the most important factor in whether they trust a business. Lest a disgruntled customer leave a...Stay on Top of Tech Trends
Looking for resources to help you harness the latest tech tools for your business, from artificial intelligence to point-of-sale systems? The Society of American Florists has a collection of technology resources on its Floral Education Hub to help you leverage tech...Power Through Summer with Creative Ways to Boost Sales
Looking for creative ideas to step up sales during the summer slowdown? A few florists who have turned slumps into successes shared their top tips for boosting in-store traffic. Organize Original Occasions “It’s all about creating reasons for your customers to shop,”...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.