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Flower Prep 101: Pre-Arrival Must-Dos
A trendy design is nothing without fresh flowers that have been properly cared for so the end customer can enjoy them for up to a week. And many times, that responsibility belongs to the employees in the shop’s back room who receive shipments, process the flowers and...Find Inspiration and Education to Grow Your Business
Looking for some outstanding flowers for weddings? In need of new services for your business? Need some design inspiration? The Society of American Florists has you covered. SAF Phoenix 2023, the Society of American Florists’ 138th annual convention, Sept. 6-9 in...Economic Outlook: Sales Down from 2022, But Better Than 2019
First, the good news: Compared to 2019, sales, units sold and profitability were up in the first two quarters of 2023 for the majority of floral businesses that responded to the Society of American Florists’ biannual economic outlook survey. But now, the not-so-good...Florists Embrace the Pace of Summer
With its typically slow sales, the summer can be a stressful season— but many florists say it doesn’t have to be. If you plan for the slowdown, it can actually be an ideal time to evaluate your business and make improvements in preparation for busier times. Where to...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.