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How Might a Trump Administration Affect the Industry?
The presidential election is behind us, but much uncertainty lies ahead. Get the scoop on how President-elect Donald Trump’s policies might impact tariffs on imported product, environmental regulations and agriculture priorities in this short video with the Society of...
Master Sympathy Sales, Cut Costs, and Transform Designs
SAF’s 1-Day Profit Blast is coming to Somerset, New Jersey on Nov. 5 — and there’s still time to register. You’ll have an opportunity to meet with vendors and enjoy a light lunch before experiencing three education sessions focused on sympathy sales,...
Expert Advice for A Healthier Bottom Line
Finances aren’t easy to navigate, especially in a busy flower shop. In the September/October issue of Floral Management, Paul Goodman, AAF, PFCI, answers some of the most pressing financial questions to ensure a healthier bottom line. “Should my payroll...
Flower Sale or Fail? Florist Fumbles Sweet Sixteen Order
Are your sales reps truly listening to customers to find opportunities to personalize orders and earn your business more revenue? The Flower Sale or Fail? column in the September/October issue of Floral Management showcases examples of those missed opportunities...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.