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Sustainability Study Emboldens Florists to Implement Changes
A recent survey that shows consumers prefer to buy — and are willing to pay for — sustainably grown flowers from environmentally friendly florists has prompted some shop owners to consider the value of implementing and marketing sustainable practices. The survey,...5 Reasons to Compete in the Sylvia Cup Design Competition
The Sylvia Cup Design Competition, the longest-running live floral competition in the nation, offers designers an opportunity to escape the daily grind and put their creativity to the test. The 54th annual competition, to be held at SAF Phoenix 2023, the Society of...Philly Florist Brings Joy to Detoured Motorists
The morning after an interstate bridge collapsed near her family’s flower shop in Philadelphia earlier this month, Jennifer Kelly was thinking of the detours that would leave commuters irritably puttering through traffic right past the shop. And then she had an idea....Protect Your Digital Work
It takes time to create an original design, photograph it, write compelling copy — and then post it online. Finding your work on another florist’s website can be infuriating. The May/June issue of Floral Management provides guidance on how to deter competitors from...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.