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Study: Consumers Prefer and Will Pay More for Sustainable Flowers
It’s not easy being green — but new consumer research suggests it’s worth the effort for florists. A recently released study indicates consumers prefer to buy flowers from a shop that embraces sustainable floral practices, and that they’re willing to pay more for...Find Your Business’s North Star in Phoenix
Can you start with a dream for your business, and then work backwards, step by step to achieve it? Bart David specializes in helping business owners reverse engineer their vision—and says the answer is a resounding yes. The founder of R3THINK, a customer and team...Learn to Elevate Your Customer Experience in Boston
A one-day investment can equal lasting results for your business all year-round—that’s what happened for Amber Micciche of Main Street Flower Market in Parker, Colorado after attending SAF’s 1-Day Profit Blast in Denver last year. “It’s an invaluable experience...Host How-Tos for Summer Sales Success
Need an antidote for slower summer sales? Lean on the “experience economy”. Projected to be worth $12 billion in 2023, experience economy consumers spend four times more on experiences than products, according to Flower Trends Forecast. You can leverage these...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.