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Is Your Business’s Online Reputation Netting Sales?
Chances are you already have a business website and spend time on social media. But do you know how to boost search engine optimization (SEO) and manage your online reputation to convert sales? About 65 percent of people consider online searches the most reliable way...Drive Summer Sales
Need help drumming up business this summer? The Society of American Florists’ Floral Education Hub has resources to help, including courses on digital strategies to convert online customers, pricing tactics to increase profits and attract customers, and SEO. Online...CEO Discusses Merger of FTD and From You Flowers
Last month FTD and From You Flowers, a large floral ecommerce company, announced a merger — a business move that was considered years earlier but didn’t work out — until now. Michael Chapin, who founded From You Flowers in 2002 and is now CEO of both companies, says...SAF Adds Breeder Category to Outstanding Varieties Competition
The Outstanding Varieties Competition at Society of American Florists’ convention annually provides a glimpse at future floral trends. And this year, SAF is doubling down on that expectation by expanding the contest to include new or limited availability varieties...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.