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Win Back Sympathy Sales
“In lieu of flowers,” that ubiquitous obituary closing line, has ramifications most grieving families don’t consider when they write it. In the May/June issue of Floral Management, contributing writer Laurie Herrera explores the importance of funeral flowers for...Ace Leadership With These 5 Actions
Good leadership is so much more than merely logging record profits when times are good. It’s also about showing up, keeping your door open, setting a good example, and walking the talk, says Glenna Hecht, a Dallas, Texas–based human resources expert who specializes in...Get Ready for the Wedding Rush
Are you ready for the wedding rush? Save time on wedding design training and get guidance on what a polished, up to date and ironclad contract should entail with courses on the Society of American Florists’ Floral Education Hub. The course “Wedding Bouquets” will help...
Plug Into the Power of AI in Miami
Exactly what is artificial intelligence, and how can it help floral pros? Renato Cruz Sogueco AAF, PFCI, vice president of digital strategy and education at BloomNet, will show floral pros how AI can save time and amp up digital marketing during a session at the...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.