Editor’s Note: This report is the second in a series to recap the trends and challenges discussed by the Society of American Florists’ volunteer leaders and other floral professionals during SAF’s spring meetings in March. The opinions, information and advice included...
Kim Kardashian and Eva Longoria were among some of the more famous names on Inc. magazine’s recently published Female Founders 200 list — but there was another name on the list that’s well known to the floral industry: Corrine Heck, PFCI, founder and CEO of Details...
Editor’s Note: This report is the first in a series to recap the trends and challenges discussed by the Society of American Florists’ volunteer leaders and other floral professionals. Part one focuses on how the industry can work towards, measure and communicate...
At 33, Carrie Moore is a young business owner, navigating the ups and downs and ins and outs of running her Custer, South Dakota flower shop. But she doesn’t do it alone. Not only does she have the support of the shop’s former owner, but after attending the Society of...
A florist in Kennewick, Washington has built on the idea of a traditional gift basket to offer customers a way to personalize gifts for Mother’s Day and other occasions — and help the shop move inventory. The shop, Lucky Flowers, shared its “Lucky Box” concept in the...
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