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SAF Promotes Industry in Valentine’s Day Media Coverage
The media loves to find new angles for its annual coverage of Valentine’s Day, and this year many news outlets honed in on the rising cost of flowers and sustainability issues. The Society of American Florists — and its members who made the news — deftly handled those...Succession Planning: Transitioning an Employee to Ownership
Jenny Behlings, AAF, AIFD, PFCI first began thinking about a successor for her Custer, South Dakota business when she started it 35 years ago. First, she thought her sons might take it over. When they pursued other careers, she started looking elsewhere for a...Florists Take to Airwaves to Promote Flowers
Media coverage of Valentine’s Day again took aim at the rising cost of flowers, but members of the Society of American Florists took to the airwaves to confidently promote their services, address costs, and tout the beauty and benefits of gifting flowers. Confronting...Succession Planning: Keeping the Family Ties
Many florists are second, third or even fourth generation owners of their family business. But how does a family business ensure a smooth transition from one generation to the next? In the January/February issue of Floral Management, florist Kaitlin Radebaugh, AAF,...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.