SAF Text Updates
Stay in the know! Sign up to receive text messages from SAF and we’ll deliver important news, announcements, special offers, and reminders straight to your phone. Opt out at any time!
Floral Experts Converge for SAF Orlando 2022
An employee retention specialist. An acclaimed designer. A trend spotter. A researcher. A life coach. Marketing gurus. Entrepreneurs. SAF Orlando 2022, the Society of American Florists’ 137th annual convention, Sept. 6-8 in Orlando, Florida, will bring together some...X,Y, Z and More: Managing a Multi-Generational Workforce
Baby Boomers are hardworking and strive for stability, prestige and financial reward. Gen X is self-sufficient and resourceful and values a good life-work balance. Millennials are tech-savvy and seek meaningful work. Gen Z is highly connected, loyal to brands that...
Five Minutes with Sheldon Jensen on Next Gen LIVE!
Since returning from the Society of American Florists’ Next Gen LIVE! event in Miami earlier this month, Sheldon Jensen has kept in touch with new industry friends and deployed some management strategies — all of which he picked up at the industry’s first event...Hacks to Save Time and Get More Done
Time is one of our most valuable resources. Just ask Eileen Weber, AAF, vice president of Lake Forest Flowers in Lake Forest, Illinois, who in addition to helping run the shop is also a mother of two, a city alderman and a volunteer at her church and her children’s...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.