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Planes, Trucks, and a Lot of Logistics: Behind the Miami Flower Importing Scene
Before an imported flower makes it into the hands of a U.S. florist, it goes through a swift and streamlined supply chain that strives to protect the integrity of the flower by keeping it in the cold chain. On Tuesday, more than 100 of the 160 attendees of the Society...Young Floral Pros Gather in Miami
More than 150 floral professionals from 31 states and Ecuador and Colombia will meet in Miami next week for the industry’s first event planned by — and designed exclusively for — the next generation. The Society of American Florists’ Next Gen LIVE! event, July 31 to...
Florists’ Top Tips for Staying Profitable
Focus on customer service. Optimize your online presence. Don’t underestimate what customers will spend. Redefine the retail experience. Re-engineer deliveries. And in these turbulent times, focus on the good. Those are the ideas that florists have shared with the...
Five Minutes with Manny Gonzales on Staying Profitable
With inflation hitting record highs and flower sales slowing, it’s especially important for florists to be astute when it comes to sales forecasting, cost of goods, and wage control. Just ask Manny and Clara Gonzales, who, in the wake of the 2008 recession, made...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.