Industry veteran, author, and motivational speaker Barry Gottlieb partnered with SAF to bring SAF members a free course about personal growth. The floral industry can be fast-paced and high stress — with a lot at stake. So it’s understandable if your sleep isn’t...
Ann Stewart of Smithers Oasis and Amanda Jedlinsky of SAF presented Tiger Lily Florist owner Lisa Hays Holmes with SAF’s 30th annual Marketer of the Year award. A marketing campaign rooted in community connections, with a focus on the best digital strategy...
Attendees of a past Next Gen LIVE! event toured USA Bouquet in Miami, where workers assemble bouquets. USA Bouquet is a stop at this year’s optional tour after SAF Miami 2024. During a tour of Armellini Logistics’ hub during SAF’s Next Gen LIVE! event in 2022,...
After an “okay” first two quarters for the majority of floral businesses that responded to a survey by the Society of American Florists, uncertainty or pessimism are the dominant sentiments about sales for the remainer of the year. That tempered sales...
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
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