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Mother’s Day Sales Stay Strong
Despite inflation, competition from other gift-giving companies, and renewed opportunities to take mom on outings, flowers and plants remained a top gift choice for Mother’s Day, according to the Society of American Florists’ surveys of consumers and floral...
Ramped Up Your Marketing? Apply for SAF’s Marketer of the Year Award
A wholesaler who developed a marketing campaign to encourage consumers to buy from local florists. A grower who thrust proteas into the national spotlight, elevating the flower’s popularity. A retailer who rolled out an app to engage and build a loyal customer base....
Tackle Event, Labor and Inflation Challenges at SAF’s 1-Day Profit Blast
This year is expected to be the biggest year for weddings since 1984, and couples are spending more than ever on flowers. Are you prepared to capture that business? The labor market remains tight, with a record 11.5 unfilled job opening in March, according the U.S....
SAF’s Advocacy Prompts Change in Negative Floral References
The Society of American Florists and its members were instrumental in promoting favorable media messaging around Mother’s Day flowers, and SAF’s advocacy work even prompted two organizations to take action to correct their negative focus on flowers. A greeting card...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.