James Fred Swindle, who owned National Florist Directory and founded its subsidy, Redbook Florist Services, died April 23. Swindle worked for the National Florist Directory for 20 years before purchasing the company in 1975. The next year, he started Redbook Florist...
About a week ago, Kelsey Thompson, AIFD, spent 15 minutes making tweaks to her Google Business Profile (formerly known as Google My Business). Three days later, her Algona, Iowa shop’s Google profile saw a 30 percent increase in views, she says. “Just by making the...
The commercial opens with three real-life moms arriving on set to audition for the role of Lilly, a mom struggling to make ends meet in a Teleflora’s Mother’s Day commercial. Each woman is filmed separately at a table, reading a scripted letter from Lilly’s...
When Valerie Crisostomo entered the floral industry several years ago, she found she had no way to connect with florists who “looked like me,” she says. Fueled by the desire to bring black women-owned floral businesses together, she founded Black Girl Florists in late...
The Society of American Florists has added a second all-industry, in-person event to the 2022 roster, to be held just one month ahead of its popular annual convention. The new Next Gen LIVE! event for young professionals is July 31-Aug. 2, and SAF Orlando 2022 is...
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