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New Leaders To Help Grow Seed Your Future
Seed Your Future, an organization that last year became part of the Society of American Florists to promote the horticulture industry and related careers, has brought six new leaders into its fold. The new leaders join 10 other industry professionals on Seed Your...
Talking Points to Tackle Tough Media Questions
The media is abuzz with flower-focused Valentine’s Day stories, but some of the coverage is homing in on supply chain issues, availability of red roses and increased prices, painting a worrisome picture for consumers. The coverage illustrates the importance of being...
SAF Will Help You Learn, Prosper and Connect in 2022
Are you struggling with hiring and retaining talent? Do you value peer to peer connection? Do you need a “help-line” for all the changes you’re facing? The Society of American Florists is hard at work developing new resources and in-person and virtual events for 2022...
2021 In Review: SAF Reconnected the Industry with Live Events, Content and Advocacy
The floral industry experienced another extraordinary year. Business was booming amid shortages of staff and at times, flowers and supplies. Still, the industry carried on, reporting impressive profits all while reminding consumers of the joy and mental health...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.