Business is Booming, But Will It Last?
The return of event work, diversified product lines, higher price tags, and a consumer trend toward more spending is driving a substantial increase in sales and net profits in the floral industry, according to respondents to the Society of American Florists’ Economic...Certified American Grown’s Camron King on the Momentum for American Flowers
Certified American Grown, a nonprofit organization that advocates for domestically grown flowers and foliage farmers, is wrapping up its American Grown Flower Month on a high note. Legislation backed by the group to require certain federal agencies to use domestically...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.