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Profit Blast Preview: Streamline Marketing To Save Time, See Results
When business is strong, and staffing is lean, it can be easy to let some tasks, such as marketing, fall by the wayside. “As we know, the floral business is full of unexpected surprises and without planning ahead with a calendar it is very easy to let the day-to-day...
Profit Blast: Learn Tips for Sustainable and Profitable Design
As florists head into the holiday season two things can be expected: Sales will be strong and staffing will be a challenge. To help florists prepare, the Society of American Florists’ 1-Day Profit Blast in Baltimore will feature three educational sessions...
Florists Look to Outstanding Varieties to Fast-Track Training
Florists looking to stand apart from competitors who treat floral gifts like commodities have a powerful resource available to them next month: The Society of American Florists’ Outstanding Varieties Competition, held Sept. 18 to 21 during SAF Amelia Island 2019, the...Nebraska Florist Brings Plans — and Team Members — to Profit Blast
Lori Crom of Tabor Floral in Nebraska City, Nebraska, will travel about 160 miles this weekend to take advantage of a resource she needs — and something that’s increasingly hard to come by in the floral industry: continuing education. Crom is one of dozens of floral...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.