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Florists Head to Green Bay for Tips on Sales, Social Media — and More
What’s a busy florist to do on a midsummer weekend? (Read a book? Jump in a lake? Carve out some “me” time?) For Nancy Witte-Dycus, AAF, of Fantasy Flowers in Thiensville, Wisconsin, the answer this weekend is clear — and business-oriented: “I’m looking for...How to Turn Delivery into a Profit Center
Want to close the (profitability) gap between your shop and the customer’s front door? When you turn delivery into a profit center, you can. All it takes? Some strategy, planning and know-how. Find out how to set delivery zones and charges, track drivers’...
How to Really Leverage Research on Floral Consumers for Your Business
Don’t you wish you could see the future of your business? Don’t you wish you could look into a crystal ball to know why shoppers abandon their carts, how they select gifts and what constitute “barriers” that prevent them from purchasing? Believe it or not, you...Listen in on Secret Shopper Calls to Florists in Green Bay
Tim Huckabee loves to illuminate what’s going right — and wrong — at retail flower shops. During his presentation “Smart Selling,” on Sunday, July 15 at the Society of American Florists’ 1-Day Profit Blast in Green Bay, Wisconsin, sponsored by the...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.